The Art of Social Media

The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Power Tips for Power Users by Guy Kawaski and Peg Fitzpatrick

Book reviewed by Stephanie Adams, Motivating Mum East Hertfordshire

This very easy to read paperback is packed with practical and useful tips for using social media to the maximum effect.

It includes over one hundred tips and covers: tips on content and responding to comments; integrating social media and blogging; getting more followers; running Google+ Hangouts and Twitter chats; optimising individual platforms and putting it all together. There’s also a very helpful glossary of terms at the end of the book.

I am going to share some of the tips I found most useful here, which does not include content from every chapter.

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Tips on content and optimising your profile

  1. Your photo – face the light when it is taken, make sure it is at least 600 pixels wide (so it looks crisp when enlarged) and use the same photo across all platforms
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  2. Craft a tagline of two to four words – the author gave an example of: I empower people
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  3. Go anonymous to view your profile – in Chrome you can launch the Incognito Window https://support.google.com/chrome/answer/95464?hl=en-GB from the file menu and you will see your profile as others do (search google for anonymous when using other browsers)
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  4. Feed the content monster – join groups, communities, circles and lists and you can tap into good content to share
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  5. Piggy back on curation services – one of the examples the author gave was to use Klout https://klout.com/home a site which suggests stories you can then share on social media
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  6. Be interesting (e.g. if you are a food business, a topic such as atomic particles help solve wine fraud would be interesting)
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  7. Be brief (two to three sentences is the sweet spot for curated content on Google+ and Facebook)
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  8. Be organised (use a list, like this!) to reduce the tl;dr effect (too long; didn’t read) effect
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  9. Use tools to schedule and distribute content (such as Post Planner https://www.postplanner.com which provides stories and suggests when to share them with Facebook)
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  10. Be analytical (the authors use LikeAlyzer http://likealyzer.com to check their Facebook statistics

How to respond to comments

  1. Use the right tools to monitor comments via the comment threads – but in Twitter you will need to set up a search for your name e.g. @GuyKawasaki to monitor comments
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  2. Many services can monitor mentions and comments – such as Google Alerts https://www.google.co.uk/alerts, Hootsuite http://www.hootsuite.com, Social Mention http://www.socialmention.com, Sprout Social http://www.sproutsocial.com and TweetDeck https://tweetdeck.twitter.com
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  3. Agree to disagree – if you can’t stay positive just agree to disagree. Nobody likes a grum on social media.
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  4. Delete, block and report – if all else fails, delete inappropriate comments and flag spammersshutterstock_247195609 (1)

How to integrate social media and blogging

  1. Share your blog posts across social media and add share buttons to your blog – ShareThis http://www.sharethis.com can install multiple buttons
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  2. Include links to your social media accounts on your blog – so people can easily follow you
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  3. ClickToTweet https://clicktotweet.com – enables you to embed a link in your blog posts and email. When people click on the link they are presented with a draft tweet which they can edit or tweet it immediately. You can also use ViralTweets WordPress plugin, as demonstated here (please try tweeting it)
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  4. Start an email list, using Mailchimp – use an attention grabbing headline, keep it short, use a detailed email signature and don’t spam. Mailchimp provides a good summary of antispam laws http://kb.mailchimp.com/accounts/compliance-tips/terms-of-use-and-anti-spam-requirements
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  5. Use LinkedIn – high quality of content and a large number of followers using this platform
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  6. Write guest posts on other people’s blogs and websites – ensure your post is relevant and attach a final draft (which is ready to be used) to your pitch email
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  7. Slideshare http://www.slideshare.net – the authors recommend you repurpose your most popular blog posts and convert into SlideShare presentations. They say they look fantastic when you tweet, pin or share them on LinkedIn (please note from the authors that SlideShare doesn’t provide audio so it must be understood from the slides alone)
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  8. Meet people in real life – meeting people can make your social media contacts even  stronger and better. Attend conferences and meet ups whenever you can (and where applicable to you, that could include Motivating Mum events) http://www.motivatingmum.co.uk

    Digital Marketing Basics

    Are you online yet? by Shutterstock

How to optimise for individual platforms

  1. Facebook’s Page Insights – provides statistics to help you determine which posts are popular and to understand the demographics of your followers
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  2. Share Instagram posts on Facebook and Twitter – a service called If This Then That (IFTTT) https://ifttt.com which connects social media platforms
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  3. Write personalised LinkedIn connection requests – for more impact. The authors point out you can’t customise requests if you are online by mobile, so it is best done on your computer
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  4. Keep it serious and professional with LinkedIn – focus on a few core topics to establish thought leadership and participate in LinkedIn groups
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  5.  A graphic in twitter is worth a thousand characters – and you can add up to four pictures to a tweet, which is sweet (words directly from the authors!)

I hope this whistle stop tour of The Art of Social Media has been of interest. As you can tell there are so many tangible tips to be able to apply on our social media journeys and I found reading the book to be beneficial.

I can definitely recommend it. Although a light weight book to carry it packs a real punch with so much useful content!

Please note too, if you are struggling with any area of social media right now, Debbie O’Connor of Motivating Mum and Mum’s the Boss is available for one to one social media mentoring sessions, or affordable social media management services.

Please contact [email protected] for more information

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