Category Archives: - Marketing your Business

marketing psychology

Marketing Psychology: What Makes People Buy?

What Makes People Buy?  You can listen to a podcast of this article here


Do you attach much importance to why people buy? Have you sat down and thought about what makes you want to purchase a certain product? Most people haven’t thought about this at all. Yet if you run any type of business you really should learn the basics behind the psychology of what makes someone buy a particular product.

What makes people buy?

 

We are not talking about tricking people into doing something. But strategically placing knowledge in such a way that the person decides that they really do want to purchase this item.

To do this effectively you need to begin with creating quality content. Whether this is a giveaway book, an instructional video, or advertising material. It all needs to be highly informative and be the best quality that you can produce.

If you take the time to learn the basic principles behind why people make a purchase you can take your business and your income to new levels. By targeting the correct information to the right individuals you help them make an informed decision. One that will normally go in your favour.

what makes people buy

 

You have most likely experienced this yourself. Say for example you wanted to purchase a new laptop. You have been thinking about it for a while, so the idea is already in your head. Then along comes a fantastic, targeted advertising campaign that makes you take note. Of course you are going to look into this product in more depth. You had the idea but had not taken action yet. This campaign provided you with the steps to help you take action. The outcome is you made a purchase.

Now for you as the marketer, you want to be the person who delivers this material to the right people at the right time. Are you starting to understand how this will increase your sales and profit margins?

MarketingPsychology_Design1_06

 

The basics of psychology include using subtle things such as social proof, attracting loyal customers by giving them something for free first. Another way to get people to buy your products is by setting yourself up as an authority figure. People are more tempted to by products or services that are written or produced by a so called “expert”.

When you apply certain tactics and principles to your advertising material and your sales pages you may be surprised at how your business flourishes. This all begins with learning how to produce quality content first, backed up by a quality sales pitch.

 

This is one of a series of articles in Marketing Psychology which will be published on Motivating Mum throughout September and October. You can see a list of all the articles that have been published so far by following the tag Marketing Psychology

If you have enjoyed this post, please sign up for a Daily Dose of Motivation – Business Building and Motivation tips delivered to your inbox every day

marketing psychology

Marketing Psychology: How to use Social Proof to Create Buyers

Using Social Proof to create Buyers – you can listen to a podcast of this article here

Social proof means believing in what you see and hear others doing around you,  and following suit.

MarketingPsychology_Design4_03
For example, if someone is raving about a certain product you will be tempted to look at it with a view to purchasing it as well. As a business owner you want to take this concept and apply it to your products.

Another way to look at social proof is by having the attitude of “if they can do it, so I can”. If they can afford to have an iPhone then why not me?

One simple way to employ this concept for your business is by using social sharing buttons on your blog. If you display the number of shares your post has been liked or Tweeted, you will find that others will share your post too. Again, they are just following the lead of the person that went before them.

MarketingPsychology_Design2_02

 

Another concept of social proof is one that is used by bars and restaurants all the time. They get you to line up outside the door, so a crowd forms. This makes them look as though they are a busy and popular restaurant. The end result is that they gain more customers, those that see the lineups figure they need to check out the place too.

TV shows do the same thing by running loud applause or canned laughter when they want to highlight funny aspects of their show.

There are actually 3 different categories of social proof that you should be concerned about as a business owner. These are:

  • Expert Social Proof – this is when you get a review or guest post from an authoritive person in your field.
  • Celebrity Social Proof – is getting an unpaid endorsement from a celebrity.
  • User Social Proof – these are the reviews, likes and testimonials that come from customers who have tried and liked your product or service.

It might be possible for you to get all three types of social proof for your products. The third one is usually the easiest to get. A happy customer is eager to leave their opinion of your product and they are happy to spread the word to all of their acquaintances.

MarketingPsychology_Design2_06

Don’t discount posting reviews on your blog or website either. These can have a huge impact on your sales figures. People are in the habit today of searching for reviews before making a purchase, so why not have your website show up with a great review on it for them.

Have you used the concept of Social Proof in your business?  Please leave a commment and let me know how it worked out for you…

This is the first of a series of articles in Marketing Psychology which will be published on Motivating Mum throughout September and October. You can see a list of all the articles that have been published so far by following the tag Marketing Psychology

If you have enjoyed this post, please sign up for a Daily Dose of Motivation – Business Building and Motivation tips delivered to your inbox every day

 

marketing with stories

Marketing With Stories – Wrapping It Up

This post is the last part of our Marketing with Stories series, which have been published every Monday since 26th May.  The first part is here – Marketing with Stories.

This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you.

marketing with stories

All marketing stories have some components that make them exciting.

  • The story is about someone — in this case your audience
    .
  • The story is about achieving a specific goal, solving a problem or overcoming an obstacle.
  • The story is about how your product or service solves the problem.
  • The story has a value point or moral to it.

You’ve learned the importance of words and imagery that allow you to weave the story in many different forms for consumption on different media such as your website and social media.

You’ve learned that words have meaning, and images have power. You’ve also learned how important it is to be yourself as you tell your marketing stories and to ask for help and feedback from your audience and colleagues.

In addition, you’ve learned that you can take old ideas and make them new again. You’ve learned that marketing with stories is a way to build strong relationships with your audience and a great way to let them know that they matter, they belong, and you want them to be happy.

There is hardly anything more personal and important than that, and it doesn’t matter what your product or service is, marketing with stories works because it shows that you have taken the time to ensure that you tell stories your audience wants to hear.

Finally, I want to leave you with the words of Chris Brogan who said it best,

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.

I agree with Chris. Now, it’s time for you to work on your marketing story. Tell your story, tell your customers’ stories, and experience how easy it is to market with stories.

 

marketing with stories

The Most Important Factors when Marketing with Stories

This post is part of our Marketing with Stories series, which are published every Monday from 26th May until 28th July

Last week I told you about the ways in which you can repurpose your marketing stories for maximum exposure and impact. It’s clear that you can start with any format for your story and repurpose it to another. But there are a few things that I believe are the most important factors in creating marketing stories that work. Continue reading

marketing with stories

How to Repurpose Content & Get More Out of Each Story

Last week I told you about using imagery to best represent what you want your audience to envision in their mind’s eye. This post is going to be about how you can create many different versions of the same marketing story to get more out of each story and so that you can repurpose content on different media such as your website, blog  and social media channels.

Continue reading

marketing with stories

How to use Visuals in your Marketing Story

Last week I told you about how to ensure that your marketing story is something that your audience wants to read. Now I want to explain how the words that you use, the images that you include, and the format of your marketing story makes a difference in how your audience perceives the story.

Continue reading

marketing with stories

How to Tell Stories Your Audience Wants to Read

This post is part of our Marketing with Stories series, which is published every Monday from 26th May until 28th July

Last week we talked about putting a twist on traditional stories. It’s important to tell creative stories that your audience wants to read. But, how in the world do you know what stories your audience wants to read?marketing with stories

You may be tired of hearing it but it all goes back to knowing who your audience is. Repeat that out loud. Know Your Audience.

If your audience loves unicorns, you’d better figure out a way to make unicorns part of your story. If your audience loves order and neatness, that needs to be there too.

As mentioned previously, everyone wants to feel like they matter, are understood, belong to a group, and to simply be happy. How they get to that point is different for each individual and is not universal. It’s up to you to study your audience so that you can determine how best to ignite that passion without your audience for your products and / or services. Marketing with stories gives you a way to do that in a creative manner. But, exactly like all marketing: You must know your audience.

Start With Your Audience’s Problems — Pinpoint a specific problem that a member of your target audience has. Craft a story around that one problem with the solution to that problem being part of the moral of the story, always remembering to tell your audience what to do next.

Ask Your Audience What They Want — Talk to them, form open communication paths with your audience. You can do this with email, social media, or through your website’s blog. But, however you do it, your audience must always be at the centre of every story, every product, every service, and every thought in order to be successful.

Give Your Audience Solid Examples of Success — Using feedback from your customers, and solid statistical research, show your audience what success looks like. Infographics, images that help tell the story and other visual elements will help make it more readable and interesting.

Entertain Your Audience with a Twist — Make it not boring. No one is going to read your stories if they’re boring. Create a hook and carefully craft a story that will entertain your audience on their level using marketing stories that they will want.

Audiences who read, relate and engage with your marketing story are a lot more likely to answer your calls to action whether that is to sign up, buy now, or call.

Stories are in our DNA, tell a compelling one that resonates and you will win over more customers that you did before. Remember, it’s not about selling, it’s about telling your story in an interesting and engaging manner that your audience wants to read. You can’t do that if you have not taken the time to get to know your audience.

Next week I will tell you how to use visuals to make your stories really stand out. I’m not just talking about graphics, but how your text looks, and how you can use certain words to draw pictures in your audience’s mind.

This is the sixth part of a ten-part blog series on Marketing with Stories which will be published every Monday on this blog from 26th May until 28th July. The first part is here – Marketing with Stories.

If you wish to be notified when each Marketing with Stories post is published, please join the Daily Dose of Motivation newsletter

marketing with stories

Marketing with Stories: Putting a Twist on it

Last week I told you about several common mistakes made when marketing with stories. This blog post is going to talk about the idea of putting a twist on traditional stories to add interest, fun and excitement to your story.

When telling your brand’s story, or your customers’ stories, a great way to pique interest is to do a play on traditional stories that we all grew up with, know and love. Boy meets Girl can become boy meets product or service. Girl meets her Prince Charming can become girl buys her own house with cash, because she followed your method to start a six figure business. Continue reading

marketing with stories

Common Mistakes made when Writing Your Story

This is part of our 10 week series of posts entitled Marketing with Stories – the sequence starts here -  Marketing with Stories

Last week we talked about 7 steps for crafting a credible marketing story. This week we’re going to go over some common mistakes made when writing your story for marketing purposes. We’ve touched on some mistakes before but we’ll delve into them a bit deeper this time. These are common mistakes made in all types of marketing, including marketing with stories. Continue reading

marketing with stories

Marketing with Stories 3: How to Write a Credible Story

We learned in last week’s post that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you. They all have some components that make them exciting, as well as a purpose, goal and moral. Follow these steps for the best results. Continue reading