What Makes People Buy? You can listen to a podcast of this article here
Do you attach much importance to why people buy? Have you sat down and thought about what makes you want to purchase a certain product? Most people haven’t thought about this at all. Yet if you run any type of business you really should learn the basics behind the psychology of what makes someone buy a particular product.
We are not talking about tricking people into doing something. But strategically placing knowledge in such a way that the person decides that they really do want to purchase this item.
To do this effectively you need to begin with creating quality content. Whether this is a giveaway book, an instructional video, or advertising material. It all needs to be highly informative and be the best quality that you can produce.
If you take the time to learn the basic principles behind why people make a purchase you can take your business and your income to new levels. By targeting the correct information to the right individuals you help them make an informed decision. One that will normally go in your favour.
You have most likely experienced this yourself. Say for example you wanted to purchase a new laptop. You have been thinking about it for a while, so the idea is already in your head. Then along comes a fantastic, targeted advertising campaign that makes you take note. Of course you are going to look into this product in more depth. You had the idea but had not taken action yet. This campaign provided you with the steps to help you take action. The outcome is you made a purchase.
Now for you as the marketer, you want to be the person who delivers this material to the right people at the right time. Are you starting to understand how this will increase your sales and profit margins?
The basics of psychology include using subtle things such as social proof, attracting loyal customers by giving them something for free first. Another way to get people to buy your products is by setting yourself up as an authority figure. People are more tempted to by products or services that are written or produced by a so called “expert”.
When you apply certain tactics and principles to your advertising material and your sales pages you may be surprised at how your business flourishes. This all begins with learning how to produce quality content first, backed up by a quality sales pitch.
This is one of a series of articles in Marketing Psychology which will be published on Motivating Mum throughout September and October. You can see a list of all the articles that have been published so far by following the tag Marketing Psychology
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